Needless complexity


Gym instructors teach you every machine.

Music streaming services give custom jams recommendations.

Health restaurants serve the latest Brazilian Superfood.

If you want to “get fit”, “enjoy music”, or “be healthy”, what you claim you want may be masking a deeper need. Most of these goals can be achieved without spending a dime. Just do sit-ups and jog at home, listen to the free tunes on YouTube, and buy your own basic natural ingredients and cook them.

The hidden need behind many services to feel good about yourself. Feel supported. Be disciplined. Feel like you are doing something high quality. 

What if you could get that without spending money?